Essays --

As a growing phenomenon Word of Mouth has evolved as one of the most influential source of marketing. Word of mouth can simply be defined as any business action that earns a customer recommendation, it’s what companies use to gain a sense of interest by a consumer that cause them to experience and share. Word of mouth builds brands, increases sales, and builds conversations both consumer to consumer and consumer to brand. It is believed that the power of Word of mouth would only increase in the coming years as people become more interconnected through social media. Word of mouth relies fundamentally on people trusting you, as a medium of Word of Mouth, it’s basically about real people and when real people trust you and they love what you do, they are going to tell their friends. Delivering the best product in a category, providing great customer experience, and rewarding customer loyalty are all business actions that earns customer recommendations. Recommendations are important to marketers, because when a recommendation is earned it indicates preference from a customer, leads to purchase and a strong probability that the customer will tell others through word of mouth. The most effective word of mouth marketing follows five principals which are Credible, respectful, social, measurable and repeatable. Credible word of mouth is honest and authentic messages from brand to customers and from customers to customers. Respectable word of mouth is responsible and trustworthy behavior as it relates to privacy matters between brand and their consumers. Social word of mouth involves brand listening, participating, responding and engaging in conversations online and offline. Measurable word of mouth is the ability to evaluate, monitor and ... ...n an easy disclosure you’re basically free and clear. So how does a company go about building a kind of trust that would make Word of Mouth work well? First and foremost it depends on the company is the basic answer but this does require a couple fundamental and philosophical changes in how a company runs its business. They have to first stop doing things which are deceptive, treat customers well, realize that customer service is not an expense item and that customer service is the core of their Word of Mouth engine. Companies need to rethink why customers buy from them, which is simply because they are liked and so are their products. Being remarkable and earning respect is not achieved by making a bigger bottle, having a super sale or investing in a super bowl ad but to just gain a character that consumers adore and would like to tell the world about.

How does Henry Jekll’s full statement of the case resolve the questions raised earlier on in the novella? Essay

In the late Victorian society (1886) new scientific theories have be developed and disputed because the traditional scientists believe that god created man and that nature should not be tampered with. These new theories might have influenced the author R.L Stevenson to write the â€Å"the strange case of dr. Jekll and Mr. Hyde†. One person that might have influenced him is Charles Darwin who wrote â€Å"the origin of the species†. The novella is about the â€Å"duality of man† because in the story it mentions † that man is not truly one but truly two†. This idea is explained throughout the story and so is the idea good and evil. It explores human nature through the good Dr. Jekll who shows the respectable side of humanity and MR. Hyde is the â€Å"pure evil† side of man. At the start of the chapter, Dr. Henry Jekll is projected into the readers mid as a well-dressed and groomed, professional and respected man. He liked to work, which is shown in the section, which says, â€Å"I was inclined to industry†. And also knew that he would have a good future, for instance Jekll says â€Å"with every guarantee or an honourable and distinguished future â€Å". Jekll thought that to keep his high status in society he would have to lead a double life, this is shown in the paragraph, which says, â€Å"I concealed my pleasures†. This means that because he felt ashamed by â€Å"his pleasures† he had to create a second lifestyle in which he could do the things he wanted to that would have been seen as unacceptable in the eyes of others. Jekll started to dwell on the â€Å"duality of man† which means â€Å"that man is not truly one but truly two†. If you still don’t know what this means. Basically Jekll is saying that there are two sides to man, good and evil. Eventually dr. Jekll â€Å"managed to compound a drug† which would separate the â€Å"polar twins† (two sides of man). You know Jekll thought about it a lot because he says himself between lines 20-22 † I had learned ton dwell with pleasure, as a beloved daydream at the thought of the separation of these elements† The writer is basically saying that dr. Jekll daydreamed about a way to separate the two sides of men. However even after he concocted the potion it took him a long while before he got the courage to take it. We know this in Jekll’s statement; he wrote, â€Å"I hesitated long before I put this theory to the test of practice â€Å". He feared the drug because as he says in the text â€Å"I knew well that I risked death†. This means he doesn’t want to risk his life by taking the drug. Eventually â€Å"with a strong glow of courage, drank off the potion†. After Jekll took the drug he felt â€Å"the most pangs succeeded: a grinding in the bones, deadly nausea.† this quote describes the pains that Jekll feels when he transforms into Hyde. The very first time Jekll turns into Hyde he feels â€Å"younger, lighter, happier in body† the quote explains how much he likes being Hyde at first, because he gets to feel new and indecent sensations whilst he is Hyde. The first thing Jekll notices when he turns into Hyde is that he â€Å"was less robust and less than the good â€Å". What Jekll means by this because he can’t talk normally is that Hyde is a lot shorter and weaker. Dr. Jekll also noted â€Å"Hyde alone in the ranks of mankind, was pure evil†. This means that although everyone else in the world has a little bit of evil in them Mr. Hyde is pure evil. Dr. Henry Jekll mentions â€Å"an act of cruelty to a child â€Å". This is not at all described in detail in this chapter but is in heavy detail earlier in the novella. Later on Jekll tells of how he feels about his mental state with Hyde. â€Å"I was slowly losing hold of my original and better self and becoming incorporated with my second and worse†. This means that Jekll feels like he is losing himself and is turning into Hyde in his mind. After a while Jekll ignores his cravings for the drug but he does say in his state of mind â€Å"that I began to be tortured with throes and longings, as of the Hyde struggling after freedom†. Ounce he does take the drug he refers to Hyde as a â€Å"devil† that â€Å"had been long caged, he came out roaring†. Later while he was Hyde he kills sir Danvas Carew and he says â€Å"with a transport of glee, I mauled the unresisting body, tasting delight from every blow†. After Dr. Jekll realised that† Hyde was hence forth impossible†. Which means Hyde was impossible to control In this chapter there are not that many comparisons between Dr. Henry Jekll and Mr. Edward Hyde. There is however differences between their actions and reactions. For example the first time Dr. Jekll and Mr. Hyde he noticed that Hyde was shorter than Jekll but later on he notices that Hyde starts to grow as he becomes more and more evil. In conclusion I think that this chapter basically explains, in small detail what happened in the rest of the novella and most importantly it is in Dr. Jekll’s perspective which means that we the readers get the full picture because the others E.g. Mr. Utterson , sir Danvas Carew (pre-deceased) and others don’t know what the connection is between the well respected Dr. Jekll and the low life Mr. Hyde

Michael Pollan Omnivore Dilemma - 2802 Words

Michael Pollan in 2006, published a work that has to some degree changed the way that people eat, or at the very least attempted to change the way that we think about the food we eat. (Shea 54) Pollan demonstrates through fundamentally modern rhetoric the relationship that people, and more specifically American’s have with food and how very distant we are from it. (History, Old Favorites in B08) To some degree Pollan, others like him and internationally challenging food shortages and even worse food born illnesses and scares are changing the way that food is understood with regard to an international and national food traceability and accountability movement. (Popper 365) Pollan challenges the â€Å"industrial food chain† looking at†¦show more content†¦the link between the way we choose to separate ourselves from the farmer and the market, with little thought and the fact that we use way to much corn and petroleum to manufacture and obtain our food, then logic ally get taken by the marketing of â€Å"organic† food and then the difficulty of a one time experience challenging the market to forage in the environment we live. The ethos of the work is derived from the fact that Pollan is willing and able as an individual, on a very intimate level to trace all these links to a formidable conclusion, as well as his own credential as a consumer and a food writer. (Shea 54) He vividly describes his experiences and what he has learned, so the reader can participate in his exploration of the many worlds of food in the United States. (Flannery 51) Oil underlines Pollans story about agribusiness, but corn is its focus. American cattle fatten on corn. Corn also feeds poultry, pigs and sheep, even farmed fish. But thats just the beginning. In addition to dairy products from corn-fed cows and eggs from corn-fed chickens, corn starch, corn oil and corn syrup make up key ingredients in prepared foods. High-fructose corn syrup sweetens everything from juice to toothpaste. Even the alcohol in beer is corn-based. Corn is in everything from frozen yogurt to ketchup, from mayonnaise and mustard to hot dogs and bologna, from salad dressings to vitamin pills. Tell me what you eat, saidShow MoreRelatedThe Omnivore s Dilemma By Michael Pollan922 Words   |  4 PagesReading the book â€Å"The Omnivore s Dilemma† by Michael Pollan,†Getting Real About the High Price of Our Cheap Food† by Bryan Walsh, and the movie â€Å"Food Inc.† gave me an idea of how our food is made and what is in it. Also reading the books gave me an idea, Michael Pollan mostly talked about corn and Bryan Walsh talking about high prices of our cheap food. Robert Kenner explains how we should look into our food to save us from getting sick or becoming obese. Michael Pollans argument is how corn isRead MoreThe Omnivore s Dilemma By Michael Pollan1423 Words   |  6 Pagesfermentation of food. It is usually a safe practice, and also produces vitamins in the making. The Omnivore s Dilemma by Michael Pollan expresses the problem of how humans select food. In How Do We Choose What to Eat? by Susan Bowerman she points out the influences on people’s life that affects their eating habits. By using Bowerman’s article as the keystone, Nature’s Spoils and The Omnivore’s Dilemma can be compared and contrasted. Since the food that people consume daily can affect them in the futureRead MoreThe Omnivore s Dilemma By Michael Pollan1412 Words   |  6 Pagesyou think about the food you choose to eat? In The Omnivore’s Dilemma, Michael Pollan weaves through personal anecdotes, scientific studies, and thought-provoking questions about ethics and the human condition in order to force readers to think more critically ab out their meals. The book’s overarching theme, addressed directly and indirectly over and over again, is that America is afflicted with a â€Å"national eating disorder.† As omnivores and citizens of a highly developed nation, we are confrontedRead MoreOmnivore s Dilemma By Michael Pollan1657 Words   |  7 PagesBenecia Felix COL:Earth Book Review Omnivore’s Dilemma By Michael Pollan Michael Pollan is the author of several New York Times bestseller books including the Omnivore’s Dilemma. He is a professor of journalism at UC Berkeley Graduate School of Journalism. Michael Pollan’s perspective on food is that we should know what is in it and where it comes from, who grows it and how. The theme of this book is the industrial revolution for food. Its purpose is to make awareness that our food is gettingRead MoreThe Omnivore s Dilemma By Michael Pollan922 Words   |  4 PagesReading the book â€Å"The Omnivore s Dilemma† by Michael Pollan,†Getting Real About the High Price of Our Cheap Food† by Bryan Walsh, and the movie â€Å"Food Inc.† gave me an idea of how our food is made and what is in it. Also reading the books gave me an idea, Michael Pollan mostly talked about corn and Bryan Walsh talking about high prices of our cheap food. Robert Kenner explains how we should look into our food to save us from getting sick or beco ming obese. Michael Pollans argument is how corn isRead MoreThe Omnivore s Dilemma By Michael Pollan2402 Words   |  10 PagesThe Omnivore’s Dilemma, written by Michael Pollan, gives light to the question, â€Å"What should we have for dinner?† that he thinks Americans today cannot answer simply due to the fact that there are too many food options. This book serves as an eye-opener to challenge readers to be more aware and accountable of what is consumed daily. In order to understand fully where our food comes from, we must follow it back to the very beginning. Pollan goes on to discuss three different modern food chains inRead MoreThe Omnivore s Dilemma By Michael Pollan1122 Words   |  5 PagesThe Omnivore’s Dilemma by Michael Pollan is a comprehensive look into the present day food culture of the United States. Throughout the book the author tries to find out the true composition of the diet that is consumed by Americans on a daily basis. There is an excessive depende nce by the American population on the government to know which food is good for them. This paper will critically analyze the book as well as the stance that the author has taken. Since there is a deluge of information aboutRead MoreThe Omnivore s Dilemma By Michael Pollan940 Words   |  4 Pagesentirely healthy for me. Michael Pollan, who is the author of the book The Omnivore’s Dilemma, has opened my mind. While reading the first couple of chapters of The Omnivore’s Dilemma, I’ve realized that I don’t know much about the food I eat daily. For example, I didn’t know that farmers not only feed corn but also antibiotics to their animals (Walsh 34). In The Omnivore’s Dilemma, Pollan makes a strange statement, â€Å"You are what what you eat eats, too† (Pollan 84). Pollan continuously emphasizesRead MoreAnalysis Of The Omnivore s Dilemma, By Michael Pollan2030 Words   |  9 PagesThis act increased the amount of farm land that is mean t to be used in the States for growing corn from 60 million acres to a whopping 90 million acres. Such a significant increase cannot go without some kind of effect. Writer, Michael Pollan, in his book â€Å"The Omnivore’s Dilemma†, discusses the instability of the US farming industry as well as the negative environmental implications corn has on us. This instability and environmental impact has given rise to movements promoting a return to more organicRead MoreAnalysis Of The Book Omnivore s Dilemma By Michael Pollan1767 Words   |  8 PagesIn the book Omnivore’s Dilemma by Michael Pollan, he talks about our national eating disorders started and the impact it has on the world. Pollan argues with the nature of its supermarket and how it is linked to our food production. In saying this where do these foods come from? What are they made of? And who produces it? His self-discoveries covers the ins and out of our food systems through industrials corn, pastoral gras s (organic food), and the forest (hunting-gathering). In the Chapter â€Å"Our