Marks And Spencer s Business Strategy Essay - 1961 Words

This paper will look at Marks and Spencer s business strategy and its objective business aims. Various areas will be evaluated within this assignment and from these considerations a critical evaluation will be proposed and I will complete a SWOT analysis and PESTLE analysis. COMPANIES OVERVIEW Marks Spencer (MS) is one of the leading retailers of the United Kingdom; with 24 million customers its high quality clothing, food, home products, and financial services are proven to be very popular. The company was first set up by Michael Marks; where he was later joined by Tom Spencer in 1894 where they opened a small head office in Manchester and now in 2016 it has 914 stores throughout the UK and 468 across Europe, Asia and the Middle East employing 82,948 people. REASON FOR CHOICE (5) I chose Marks and Spencer for this assignment as I am aware there must be logic reasons behind the decision making process to close down stores nationwide and in my local town (Barrow in Furness). I presume this will be something to do with the business strategy which will raise concerns with growth and profit within the company resulting in store closures, but I will be investigating this more in this assignment. The whole of the report revolves around the strategic planning of the well renowned company marks and spencer, and it will explore the business strategy, its existing business plan, major factors affecting it and the strategic option is also given in this report through which itShow MoreRelatedAn Analysis of Marks and Spencer1624 Words   |  7 PagesAn Analysis of Marks and Spencer INTRODUCTION TO THE FIRM AND ITS INDUSTRY Marks and Spencer is one of the largest retailers in the United Kingdom, and is also known as a major retailer selling diverse product ranges under their own exclusive brand in more than thirty countries. Customer confidence in the Marks and Spencer brand remains second to none. 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